About Us

def: (1) fixed on a purpose or (2) resolutely

(3) Colloquialism from Australian dialect, meaning ‘legit’. A way of proclaiming the truth, to say something is deadset means that it is undeniably true. e.g. Damo’s a deadset legend.

Deadset is run by me, Kevin Loo, an Australian voice living abroad in the wilderness of COVID-plagued Europe (copyright 2020). I have wide experience publishing on various music industry platforms but chooses to focus on in-depth analysis at the intersection of pop culture, society and politics sometimes too. I also employ data-driven analysis on lyrics for your reading interest too.

For more info, contact me at hello@deadset.press, or follow @deadset.press on IG.

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